Book Review: Enchantment: The Art of Changing Hearts, Minds, and Actions
It’s rare you stumble upon a book that is as practical as it is rich in theory. As realistic as it is idealistic.
Guy Kawasaki's latest book is a veritable ‘How To’ for being the most enchanting, persuasive, well-spoken, imaginative, and insightful individual in any room. Really, he can show you how to do that.
These traits and skills will enable you to then create ideas that genuinely stick not only in minds – but in hearts. Ideas that can change how we do things. Ideas that people never knew they’ve desired for years.
This book is the complete package. It’s as much a guide to building memorable business relationships (and trust) between colleagues and customers as it is an entire manifesto for what small business should be.
The book’s grassroots feel won’t only enchant, educate and move you – it’ll re-ignite your fire, stir your creative juices, and give you that encouraging shove you need apply yourself to your goals. Every word printed between the covers has deep value.
Worth the read, and worth passing around to friends.
